5 Principles of Good Startup Website Design

By Josepha Edman | March 6, 2022 | MARKETING BLOG | 0 comments

A good startup website design is like a tasty pizza with a couple of toppings that make all the difference. Yet, we don't want an avalanche where we pick up the slice of pizza fresh out of the oven and all the toppings slide right off the crust. Similarly, we need to decide what to include and exclude in a website so that everything is tightly put together and serves its purpose.


1. Storytelling

Did you know that all stories follow the same structure? The best stories, the ones that move you, the ones you remember, and those that teach you lessons all use the same pattern to communicate their message.

Why does this matter for your start-up website design? Because your website isn’t about you. It is about your customers and clients. It is important to remember that they are on a journey and you are there to help them along the way. The solutions you are offering (your products or services) allow them to solve the challenges they are facing and the best start-up website designs showcase this fact.

You are simply a guide, there to supply the tools and services needed for your customers to go and save the day, being the hero of their own story. What does that look like?

  • Your customer is the character of the story
  • They need solutions to their problems
  • They meet you
  • You have those solutions and equip them to face their challenges head-on
  • They use your solutions and solve their problems, becoming the hero

Good website design tells this story, you keep the focus in the right place… on the customer.


2. Hierarchy

Einstein is often quoted as saying, “The important thing is to keep the important thing, the important thing.” Was this a flippant comment or genius wisdom worth noting? Whichever way you choose to look at it, one thing is clear… Focus is important.

Hierarchy is the practice of assigning a higher value to certain aspects of your website in comparison to others. Good website design highlights the “important thing”. The best start-up website designs have a clear hierarchy that draws your customers' attention to where you want it to go.


3. Minimal Site Structure and Space

Did you know that a first impression is formed in a fraction of a second? This fraction of a second is key to the success of your start-up web design. You have grand ideas, great products, and value you want to add but this can’t all be done on the homepage. Good website design uses restraint to create a powerful and compelling website experience.

Minimal site structure keeps things simple, making your site more appealing and easier to use. The best start-up web designs use the space and lack of clutter to draw the attention of your customers to where you want it to be.


4. Color and Contrast

The importance of color in your start-up web design cannot be understated. Color can communicate what you do, who you are, and how you go about doing it. Most of this process is subconscious and knowing what colors to use and when to use them can be a challenge.

The best start-up web designs consider the common colors of their industries and match them accordingly.  How is shading worked into your start-up website design? These factors make a huge difference. In fact, almost 90% of how a customer views your brand and whether or not they use your products can be determined by the colors you display so choose wisely!


5. Clear Call to Action (CTA)

Your customers need to know what to do next when they get to your site. Good website design prioritizes a clear call to action. Clear, concise calls to action are needed to direct your customer to take the next action that will help them solve their problems. How do you write a clear call to action?

  • Clarity: do this next
  • Urgency: do that next thing right now
  • Relevance: do that next thing right now because it will help you do….


Put these Principles in Action!

Your company has value to add and your customers are looking for what you have to offer. Let us help you bridge the gap between their needs and the solutions you have for them with good website design options. Fill out this form to discover how we can partner to get your start-up website design more traffic and higher conversions today!

Bon appetit!

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