AI-Native Fractional CMO for Tech-Centric B2B

CMO Strategy. An AI-Powered Smart Marketing Department.

CLEAR combines Fractional CMO leadership with AI-powered marketing execution for cybersecurity, SaaS, AI, cloud and B2B technology companies. We help sharpen positioning, build executive authority and support demand generation and sales.

Cybersecurity | SaaS | AI | Cloud | IT Services | Infra | Platforms | Industry 4.0

Connect Your Marketing to Your Sales Goals

When strategy, content, outreach and follow-up operate separately, promising opportunities can fall through the gaps. CLEAR brings these activities together with a shared plan, coordinated workflows and clear accountability.

Unclear positioning

Inconsistent executive visibility

Fragmented campaigns

Slow prospect follow-up

One Strategy. A Coordinated Marketing Department.

Your Fractional CMO sets the direction. AI employees support research, content, campaigns and reporting. CLEAR manages the workflows, reviews the work and coordinates execution with your team.

AI Chief Marketing Officer

Aligns marketing with your business goals, defines target audiences and positioning, prioritizes campaigns and coordinates the department. Your human Fractional CMO owns strategic decisions and accountability.

Led and managed by your human CMO

Market & Customer Research

Researches markets, competitors, target accounts and buyer needs. Turns findings into practical recommendations for messaging, account selection and campaign planning.

Content & Thought Leadership

Transforms your company's knowledge and leadership expertise into posts, articles, case studies, newsletters and sales materials. Builds a consistent voice around the problems your buyers care about.

Social Media Marketing

Develops channel-specific content and engagement plans for your company and executives. Supports visibility with relevant buyers, partners and industry voices. Publishing and outreach use approved integrations and platform-permitted methods.

Lead Generation

Defines your ideal customer profile, researches target accounts and builds qualified prospect lists. Gives your sales team a focused starting point of relevant accounts and contacts to pursue.

SDR

Prepares personalized outreach, manages prospect follow-up and qualifies responses. Hands qualified opportunities to your sales team so they can focus on closing rather than chasing.

Analytics & Performance

Tracks agreed campaign and pipeline metrics, prepares performance reports and identifies opportunities for improvement. Measures outcomes where tracking and attribution are available.

AI Growth & Conversion Specialist

Reviews campaign performance and buyer intent signals to recommend next-best actions, refine messaging and improve conversion across landing pages, forms and follow-up. Turns insight into higher-value pipeline movement.

Configured for your business. Capabilities depend on scope and integrations.

How We Work

A practical process that combines senior marketing leadership with coordinated AI execution.

01

Diagnose

Understand your market, positioning, sales process and current marketing gaps.

02

Prioritize

Agree the strategy, initial workflows, responsibilities and success measures.

03

Implement

Configure the agents, connect agreed tools and establish review and approval steps.

04

Optimize

Review results with your team and improve the system over time.

Human approval is built in before publication and outreach, with escalation for sensitive claims.

Solutions

Strategic Leadership and Execution, Built Around Your Business

Choose the combination of CMO strategy, executive authority, demand generation and marketing operations that fits your stage and sales process.

Fractional CMO + AI Marketing Department

Senior strategic leadership with an AI-supported execution system built around your business.

Founder & Executive Authority

Clear positioning and thought leadership that help decision-makers understand your expertise.

B2B Demand Generation & Sales Support

Target account research, campaign content, outreach preparation and coordinated prospect follow-up.

Marketing Operations & Automation

CRM workflows, nurture sequences and reporting that support a more consistent commercial process.

Industries We Serve

Built for Tech-Centric B2B Markets

Cybersecurity

Communicate technical depth and proof points to security buyers, IT leaders and analysts.

SaaS

Stand out in crowded software categories and accelerate subscription pipeline.

AI

Explain what your AI actually does and why it matters to technical and business buyers.

Cloud

Communicate scalability, reliability and value across migration, platform and services.

IT Services

Turn service capability and delivery models into a clear growth story.

Infra

Make foundational technology compelling to the people who evaluate and buy.

Platforms

Show how your platform creates ecosystem value and drives adoption.

Industry 4.0

Connect connected, smart and automated industrial innovation to commercial outcomes.

Sefi Edman, Founder and CEO of CLEAR

AI-Powered Execution. Experienced Human Leadership.

Led by Sefi Edman, CLEAR combines more than 20 years of international marketing and business development experience with practical AI-supported execution. We bring positioning, go-to-market strategy, LinkedIn expertise and marketing operations together to support B2B growth.

What Our Clients Are Saying

See how CLEAR has helped businesses transform
their online presence into a lead generation machine.

Harel Manor

Harel Manor

CEO and Founder

I highly recommend Sefi Edman for her strategic approach to Account-Based Marketing and automation. She helped us build a focused ABM framework that targeted the right accounts with clear messaging. She combines strong strategic thinking with hands-on execution, making it a real business development channel.

Nessia Malek

Nessia Malek

CEO

Sefi is a top pro, great at identifying your target audience & crafting tailored strategies using smart digital tools. She listens, analyzes & delivers results with impressive effectiveness.

Yonatan Slavin

Yonatan Slavin

CEO

Sefi is my go-to consultant for everything LinkedIn marketing-related. The meetings were insightful and productive, and the results came quickly. Whether you're experienced with marketing or just starting out, the best you can do is to treat yourself with a consultation meeting.

Per-Erik Olsen

Per-Erik Olsen

CEO

I have been working with Sefi on different projects over the past years, and that has been a really fruitful experience. Sefi is a highly skilled professional, social and nice to work with. She has a wide knowledge of the marketing industry and is always trying to do as a thorough job as possible.

Niva Perry

Niva Perry

CEO

Sefi is a marketing expert. I have learned a lot from her on how to promote my website and business. Her availability, personal attitude, and professional tips are always very helpful!

Tina Grilc

Tina Grilc

CEO

Sefi provides full-scale marketing. I was able to add huge leverage to my business and get more traffic and more sales. I highly recommend Sefi and her team!

Pina Zamir

Pina Zamir

CEO

Sefi's strategies opened new doors for me that helped me reach new and lazer-focused audiences. Sefi is professional and creative, with up-to-date knowledge on Ecommerce.

Maya Naftali

Maya Naftali

CEO

Thank you for the very professional marketing workshop. The sales team and I learned a lot and appreciated the tips and advice you gave us.

Zvi Livne

Zvi Livne

CEO

I have been working with Sefi for years. She’s a true professional, with the ability to clearly and practically implement marketing tools and strategies. Beyond her expertise, she brings generosity and attentive listening. I highly recommend her.

Joshua Pex

Joshua Pex

CEO

I highly recommend Sefi's professional work. Our firm completed a 3-month rebranding process with her help, meeting weekly via Zoom. Sefi's guidance, expertise, and systematic approach to storytelling and marketing made the process smooth and incredibly insightful for our team.

Build the Marketing Department Your Next Stage Requires

Let's identify your priorities and design a practical combination of strategic leadership, AI execution and marketing workflows for your business.