We all know the ‘Treasure Hunt’ game. The game involves smart riddles and solutions, patience and precise directions, that help the players find the treasure.

Now, imagine that your website is the alluring treasure. The players write certain codes on Google, words that will help them understand how to find the sought-after website, meaning – how to find you. If you leveraged your website with keywords, Google will help them find you.

Common error #1:

Too much information and not enough call-to-action buttons. Call-to-action buttons like: “Start here!” or “Contact us!” are not buttons that will trigger action. Quite the opposite. They raise questions like: ‘Start what’, ‘what should I do’ and ‘what will I get if I start?’, ‘What’s in it for me?’

So what should you do?

The right welcome, is an important condition that instills confidence. The visibility has to be clear and pleasant. Precise instructions that will call to action. Add a clear button as part of the script or content, place it in several places, and choose one that will provide value to your website visitors, and motivate them to action. Give clear instructions, otherwise – how will they open the treasure box? The client wants to feel confident and secure.

Common error #2:

Starting with too much information can be confusing and even intimidating. People look for calmness, knowledge and solutions.

So what should you do?

Be clear! The clients reached your website, they are looking for a solution from the get-go. Provide it. Clients who reached your website can possibly end up making a high-value purchase with you, if they easily find what they’re looking for. That’s why good keywords lead to a soft-landing in your website. Do you know what are the good keywords for your business? If the answer is ‘No’, I know how to find them for you.

Common error #3:

In the homepage, if you let the clients flip from one page to another, they become confused – and disappear.

So what should you do?

It’s important that your website will be designed like a landing page. In many cases, I recommend placing the menu in the bottom of the page, in order not to distract the client – much like the social media tabs. Alternatively, make the menu a “Hamburger” menu, just like on mobile.

These is my advice for you today.

Remember, there is no second chance to make a first impression.