A comprehensive path from marketing chaos to scalable, predictable traction.
A 4-week diagnostic engagement to identify pipeline gaps, GTM misalignment, and revenue friction—so you know what to fix and where to focus.
Deliverables & Outcomes:
ICP, Funnel, Messaging, Tech Audit
Executive Briefing
90-Day GTM Action Plan
Best For:
Series A MedTech companies prepping for commercialization or board scrutiny
Time: 4 weeks, 1–2 hrs/week
A 3-month engagement to build your GTM engine and generate repeatable, qualified sales conversations.
Deliverables & Outcomes:
Four-Tier Funnel Setup (Foundations, TOF, MOF, BOF) so that you have an increased pipeline, lead flow, and revenue
Message-Market Fit & Sales Enablement
Campaign Execution + KPI Tracking so that you have on-demand data and view of exactly where your campaign is
Midpoint & Final Impact Reports
Best For:
Startups moving beyond founder-led sales and needing momentum now
Time: 12 weeks, 2–3 hrs/week
A long-term strategic partnership for companies ready to scale marketing and embed GTM leadership—without the cost or risk of a full-time CMO.
Deliverables & Outcomes:
Embedded Fractional CMO (Leadership, Planning, Oversight)
GTM Team Mentorship and Alignment
KPI-Driven Strategy Reviews
Full Lifecycle Funnel Ownership (TOF → BOF)
Sustainable System Handoff Support
Best For:
Post-commercialization teams that need strategy, execution, and results—month over month
Time: 6–12 months, 2–4 hrs/month
| Stage | Offer | Purpose | Outcome |
|---|---|---|---|
| Start Here | GTM Clarity Audit™ | Diagnose and plan | Strategic roadmap + messaging/funnel audit |
| Build Momentum | 90-Day Growth Accelerator™ | Execute and systemize | Active campaigns, metrics, conversion assets |
| Scale & Sustain | CLEAR™ Growth Partnership | Lead and optimize | Embedded GTM leadership + measurable growth |
No more “random acts of marketing.”
Just a clear path to commercial traction.
| Phase | Focus | What It Solves |
|---|---|---|
| C | Clarity and Context | Align GTM strategy with goals, audience, funnel gaps |
| L | Leverage: Message Fit | Ensure your messaging resonates with MedTech buyers |
| E | Execution: Pipeline Engine | Lauch campaigns that create qualified sales conversations |
| A | Accountability | Align sales & marketing enable conversion, mentor internal team |
| R | Results: Commercial & Operational Outcomes | Roadmap for scalable, measurable GTM success |
Sefi Edman
Clear on LinkedIn
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