A Smarter Marketing Department for Your Next Stage of Growth

Fractional CMO + AI Marketing Department

Senior marketing direction. Coordinated execution.

Get experienced marketing leadership without hiring a full-time CMO. We define your positioning, audience, priorities and marketing plan, then configure AI-supported workflows to help put that plan into action.

For medical device companies, we align marketing with your product's commercial stage, target buyers and sales process, from positioning and launch planning to distributor development and sales enablement.

Your engagement can include:

• Positioning and messaging
• Go-to-market strategy
• Marketing planning and campaign coordination
• AI-supported research and content production
• Coordination with your sales team
• Performance reviews and ongoing optimization

Founder & Executive Authority

Make your expertise visible to the people who matter.

Turn your experience, perspective and company knowledge into a clear professional presence. We help founders and executives communicate their value through LinkedIn, X and relevant thought leadership content.

Your engagement can include:

• Executive positioning and profile optimization
• Thought leadership themes and content planning
• Social media content
• Articles, newsletters and company insights
• Relevant audience research and engagement planning

Lead Generation

Give your sales team a more focused starting point.

We help define your ideal customer profile, identify relevant target accounts and build qualified prospect lists. AI-supported research and workflows support the process, while your team retains control over commercial conversations.

Your engagement can include:

• Ideal customer profile development
• Target account and prospect research
• Qualified prospect list building
• Account prioritization and scoring
• Buyer and market research for outbound
• CRM-ready prospect data

SDR Support

Turn target accounts into sales conversations.

We prepare personalized outreach, manage prospect follow-up and qualify responses so your sales team spends time on the conversations most likely to move forward. Your team retains control over commercial conversations and negotiations.

Your engagement can include:

• Personalized outreach preparation
• Email and LinkedIn follow-up sequences
• Response handling and qualification
• Meeting scheduling support
• Qualification criteria and sales handoffs
• CRM follow-up workflows

Content & Campaigns

Turn complex expertise into clear buyer value.

Create content that helps buyers understand your solution, its relevance and the reasons to take the next step. We connect content production to your positioning, campaigns and sales priorities.

For medical devices, content can include product explainers, clinical application materials, distributor presentations and buyer education, using approved product information and supporting evidence.

Your engagement can include:

• Thought leadership and educational content
• Case studies and sales materials
• Website and landing page copy
• Email newsletters and nurture content
• Campaign messaging and content calendars

Marketing Operations & Automation

Build a more consistent process behind your marketing.

Connect agreed tools and workflows so content, inquiries, follow-up and reporting work together. We identify practical opportunities to reduce repetitive work and improve coordination.

Your engagement can include:

• Marketing workflow design
• CRM and lead-routing configuration
• Email nurture sequences
• Approval workflows
• Campaign reporting
• Ongoing workflow improvements